Ferrari in Monaco: Behind the Scenes of Exclusive Service for the Chosen Ones
In the heart of Monaco, on Rue du Gabian Street, a new Ferrari center has opened - not just a car dealership, but a true temple for fans of the Italian legend. The 1300 m² space combines a showroom with rare models and high-tech workshops, where each client receives a personalized approach. Here they service cars whose cost is comparable to the price of a luxurious villa on the French Riviera.
🏎 New Home for Red Legends: Moving to Fontvieille
BPM Exclusive dealer moved the Ferrari representation to the prestigious Fontvieille district, allocating a record-breaking 1000 m² for the technical area. The 6-meter ceiling height allows working even with hybrid hypercars like the SF90 Stradale. Until September 30, 21 examples are on display in the showroom, including rarities and the latest models.
- Address: 16 rue du Gabian, Fontvieille
- Area: 1300 m² (1000 m² - workshops)
- Ceiling height: 6 meters
“We have virtually tripled the space, opening up new opportunities for the team,” notes Gregory Sion, technical director since 2022.
September 22, 2025 - the official date of the center’s reopening.
🔧 The Art of Precision: How Ferrari is Serviced
Each visit to the service starts with a diagnostic using the “funnel” method - from a general inspection to pinpoint checks. In rare cases, engineers are called in from the headquarters in Maranello. The average cost of maintenance ranges from 1000 to 1500 euros, but for limited editions like LaFerrari, the figures can be many times higher.
“Some customers see the car as an investment and do not plan to use it at all,” shares a technician who has been trained in Italy.
💰 Two Sides of the Coin: Customers with Different Possibilities
Ferrari owners in Monaco fall into two categories: those who do not look at bills, and those for whom the purchase has become the main achievement in life. The service adapts to the requests of each - from minimal oil changes to complete upgrades of nodes.
Quote from Guido Giovannelli, director of BPM Exclusive: “Our customers - whether billionaires or those who have saved for years - are united by passion. In Monaco, this is a special family.”
- Average maintenance check: €1000-€1500
- Cost of used models: from €500,000
🏁 Linking Times: Ferrari and the Monaco Grand Prix
The brand’s history in the principality began in the 1950s when Enzo Ferrari personally brought racing teams here. Today the tradition continues - many center clients participate in historical regattas and Monaco Classic Week.
“Ferrari and Monaco are more than just races. It’s common DNA,” emphasizes Giovannelli.
🤝 Family Philosophy: Why Customers Return
They know every owner by name here, remember preferences, and even organize private events. To buy certain models (for example, the Daytona SP3), you already need to have several Ferraris in the garage.
- Criteria for purchasing limited editions:
- History of owning Ferrari
- Participation in brand events
- Recommendations from other customers
Interesting fact: 40% of center visitors are professional athletes and former Formula-1 drivers.
Photo: Mike Bird / Pexels